Cloud-Based Social Address Book
IQzone’s cloud services bring the native address book to life by dynamically
augmenting contacts with pictures, status, and other information from your subscribers'
social networks of choice.
Overview
IQzone offers the first and only plug-and-play product in the market to integrate
subscribers' mobile address books with the most popular social networks, while
simultaneously hosting everything in the carrier's cloud.
Retaining control of subscribers' contacts and social interaction helps ensure
subscribers remain loyal to the carrier network. In fact, current studies demonstrate
that our Social Address Book (SAB) can dramatically decrease subscriber churn, extending
average customer lifespan by ~10%.
As a result, our SAB provides a tailor-made solution to the biggest problem faced
by wireless carriers today.
Features
Address Book Augmentation
Upon synchronization with the cloud, our extensible platform augments each of the
subscriber's contacts with pertinent content from multiple, aggregated sources–for
instance, Facebook®/MySpace®/
Twitter® profile pictures and status updates. These improved,
intelligent contacts are now available to any of the subscriber's devices, to power any
number of enhanced user experiences.
As an example, IQzone works closely with handset OEMs to ensure necessary fields and APIs
are added to mobile address books and call screens, so that firmware extensions and applications
like PicDial™ are able to display pictures and status during
the time of a call.
Contact Backup & Management
Inherent to the augmentation process is a cloud-based contact and credentials store, which
protects the most precious components of subscribers' mobile experience –
the address book and their social network connections – with no extra effort required.
A branded management portal, accessible from any Web- or WAP-enabled device, allows subscribers
to:
- View address book contact details
- Manually associate address book contacts withsocial network friends
- Manage identity by specifying their own profile information, such as picture and status
Changes made via this interface will update all of a subscriber's devices accurately and instantaneously.
LiveSharing
Unique to IQzone's SAB, LiveSharing leverages the concept of a subscriber's profile
(‘My Profile’ in the above-mentioned management portal) to achieve effortless
dissemination of contact information. Any time a subscriber changes profile information, whether
defined directly in the SAB or imported from social networks, LiveSharing instantaneously
updates the devices and address books of that subscriber's in-network friends.
For example, if subscriber "John" originally chooses to import a profile picture from Facebook, then
subsequently decides to change that picture by using a mobile phone camera, John's friend Jane will
automatically see that new picture, with no effort required. This can apply to any contact
information imaginable, from mobile phone numbers to GPS coordinates.
Proprietary Matching Algorithms
IQzone employs the most mature, robust matching infrastructure in the world, to ensure
subscribers' contacts are accurately augmented. For example, proprietary algorithms
and confidence engines automatically match nicknames in the address book (‘J-boy’)
to real names on social networks (‘John Q. Public’). In the rare case our
algorithms cannot automatically match a contact, users can do so manually from the management
portal mentioned above, or device-specific interfaces may be implemented, leveraging our
straightforward association API.
Flexible Architecture
The SAB boasts a decoupled, modular, cloud architecture, enabling IQzone to customize features
and APIs to the exact specifications of the carrier. This flexibility, combined with
our excellent API documentation and extensive integration expertise, ensures a solution can be
deployed in uncommonly rapid fashion.
Data Traffic Reduction
By consolidating communication and processing in the cloud, the SAB helps mitigate the
growth of bandwidth consumption on carrier networks as a result of social networking activity.
For instance, several different data sources might need to be queried in order to determine
a contact's most recent status update, but only one response need be delivered to an
interested handset client.
Please note that IQzone's® Cloud-Based Social Address Book can be
launched as an individual product or in tandem with IQzone's®
Social Networking Gateway (SNG), to make the address book socially aware.